We’re on a journey to equip every hue of human with gear that’s as resilient, bold and diverse as nature itself.
JOIN THE PURSUITOur mission is to outfit a diverse array of adventurers—from snowboarders to rock climbers, mountain bikers to trail runners, to those yet to find their path—with gear that not only stands up to the wild but also celebrates the rich tapestry of our community. We are committed to amplifying the presence of people of color in the outdoor space. As the 20th century poet and philosopher Nasir Jones once said...
Pursuit is more than just a brand; it's a call to action for everyone who believes that the great outdoors is a place for all. We're here to deck you out in the best gear that celebrates diversity, encourages exploration, and withstands the rigors of your wildest adventures.
The countdown to launch day is on, and trust us, you don’t want to miss a step, sprint, or leap. Sign up for our mailing list to get exclusive early bird access, sneak peeks at our innovative activewear line.